These days, lotta' brands try to get you with fancy marketing jargon about high-tech materials and features. Well, sometimes, you just need a pair of socks to put on your feet, no strings attached. That's where Minus 33 comes in with the Mountain Heritage Crew Wool Socks, which are just that: a pair of crew-length socks made out of wool; no more, no less. Okay, they've got a little added material for cushioning around the toe and heel—I'll allow it. At the end of the day, these socks dry quickly, they don't bunch up, and they come in five different colors so you can keep track of which ones are clean. What more could you ask for? Another pair? Available online; $20.