Patagonia has become renowned for its sustainable practices and stewardship, but this identity was not necessarily the intent from the brand’s inception. In The Future of the Responsible Company: What We’ve Learned from Patagonia’s First 50 Years (Patagonia, $22), we see how a dedication toward environmental responsibility came about as a by-product of Patagonia’s ethos—not a deliberate result. Nonetheless, co-authors Yvon Chouinard and Vincent Stanley want to help other businesses take a path toward operating more sustainably. The components of running a successful business—much less a legitimately green one—are undoubtedly complicated, but this book provides a blueprint that any company can follow to achieve the gold standard of clean-conscience trade. Plus, as with all of Patagonia’s publications, it features amazing photography.