In response to Bozeman's rapid urbanization, the Montana Man Alliance adopted a new mantra. Says Ike Manglund, unelected spokesman of the group: “It’s a free country, you got every right to drink blended alfalfa and do that downwind dog thing, but don’t try to get me or mine into those stretchy pants. No sir, we like this Montana life of ours just the way it is, and we ain’t gonna change anytime soon. Black coffee and Wranglers suit me just fine."