Serving Those Who Serve
Free Rein Coffee supports local conservation efforts.
“We serve those who serve,” is the motto of Free Rein Coffee Company, which was recently present at a National Parks Conservation Association (NPCA) meeting at the Sage Lodge in Paradise Valley. After a meet-and-greet with axe-throwing, roping, and hot cups of coffee, 16 people were honored by the organization for their dedication to protecting and preserving Yellowstone National Park.
In the shadow of snow-capped mountains above the banks of the Yellowstone River, a long family-style table extended across the back patio of Sage Lodge for a cowboy-worthy BBQ buffet of mac ‘n’ cheese, ribs, and jalapeno coleslaw. Among those at the table were conservationists, first responders, founders and staff of wildlife-recovery projects, West Yellowstone smokejumpers, and many proud members of the NPCA.
Active members of the National Parks Conservation Association shared stories, giving glimpses into their day-to-day jobs protecting our public land and water.
The NPCA was founded in 1919, and has had a prominent role in preserving the country’s 63 national parks and their wildlife ever since. In fact, some of the folks celebrated at the luncheon were continuing the work of their parents, many of whom spent decades protecting national parks or serving the National Park Service before passing on the torch. “Our national parks are treasures we must protect, and Yellowstone holds a special place in the hearts of so many,” noted Arlyn Davich, the head honcho of Free Rein.
After lunch, active members of the NPCA shared stories with each other and with non-members, giving glimpses into their day-to-day jobs protecting our public land and water. Whether office-based, traveling around the country, or parachuting into wildfires, everyone was proud to be doing their part.
“The commitment you’ve made is a lifestyle choice,” said Mary Patt Tubb, a vice-president at John Deere, which is an NPCA sponsor. “To be here and be able to thank you for what you’ve done and continue to do is an honor.” One by one, the honorees came up to the head of the table, their nomination narratives were shared, and they accepted plaques of appreciation for their efforts.Free Rein, in conjunction with John Deere, then gifted $25,000 to the NPCA as a contribution to continue the organization’s research and protection work—giving back to the country’s wild resources, and supporting those who serve.
Free Rein coffee is available at Walmart and Murdoch’s. (Neither of which distribute this magazine, by the way. After you buy your coffee, ask the manager why.)
